Search Engine Optimization (SEO) is a multifaceted strategy aimed at improving your website's visibility in search engine results pages (SERPs). While on-page SEO focuses on optimizing elements within your website, off-page SEO deals with activities you perform outside your website to build its authority and reputation in the eyes of search engines like Google. https://justoconsulting.com/blogs/off-page-seo-what-is-it-and-how-can-you-take-advantage-of-it